“Lulu and Rocky in Milwaukee” Debut was a Big Success!

The first printing sold out within two weeks after its release in early November. The second printing arrived in the warehouse in mid-December. We are just thrilled that Milwaukeeans (no matter where they live now) accepted Lulu and Rocky with open arms!

Lulu is a zipping blend of Eloise and Rick Steves. Illustrator, Renée Graef and author, Barbara Joosse are launching the first book in the series, OUR CITY ADVENTURES with Sleeping Bear Press. Lulu is joined by her cousin, Rocky, as they explore cities and make emotional connections--putting a human face on a real place.


Join cousins, Lulu and Rocky as they dart across this Midwestern metropolis on a surrey bike, indulge in fried cheese curds, stay at the Pfister Hotel, test out a Harley-Davidson motorcycle, and more. "Lulu and Rocky in Milwaukee" is the perfect story for those who hold Milwaukee near and dear to their heart, as well as first-time visitors who want tips on what to explore. A great read for any age!


Lulu Wins the One to Watch Award at the Licensing Expo in Las Vegas.

From Licensing Global, May 24, 2017

"The Lulu brand really stood out among the entries we received because of its detailed brand concept", says Steven Ekstract, group publisher, Licensing Global. "Beyond being beautifully executed and visually appealing, Lulu's adventures around the world will foster a vital sense of curiosity and exploration in children. Retailers and parents today are looking for more than a cute brand, they want products with a philosophy and purpose, and Lulu, as well as all of our 'One to Watch' finalists, deliver on that demand."

Graef's Lulu concept features a friendly fox, who explores the world's cities with her cousin, Rocky and chaperone, Pufferson the penguin. Lulu relishes both the famed highlights and the unexpected corners of each town she visits, with the help of a local guide, and through her travels, brings the world to children's homes.


Thank you to everyone that came for the booksignings!

Available Books:

Boswell Books and Broadway Paper

Signed “Lulu and Rocky in Milwaukee” books are at Boswell Books on Downer Ave. and Broadway Paper in the Third Ward in Milwaukee.

Locations for “Lulu and Rocky in Milwaukee” books:

  • Boswell Books, Downer Ave. Milwaukee

  • Broadway Paper, Third Ward, Milwaukee

  • Ruckus and Glee, Wauwatosa

  • Historic Milwaukee, 235 E. Michigan St., Milwaukee

  • North Point Lighthouse, Milwaukee

  • Lakefront Brewery, Milwaukee

  • Sendik’s, various locations

  • Winkie’s, Whitefish Bay

  • Smiley Barn, Delafield

  • Books and Company, Oconomowoc

  • Fischberger’s Variety, Holton Ave., Milwaukee

  • Barnes & Noble, Milwaukee

  • Cracker Barrel, various locations

  • Amazon

    If you are carrying the books but your store is not listed, please email me and I will add it to the list. Thank you!

Renée's "Getty Inspired" video interview is part of a growing library of video profiles of creative people. She speaks about her work on Thèrése Makes a Tapestry and where she finds inspiration at the Getty Museum in LA.

©2018 Graef Illustration, Inc., All Rights Reserved.