Lulu Wins the One to Watch Award at the Licensing Expo in Las Vegas.

From Licensing Global, May 24, 2017

Artist Renée Graef's brand Lulu is the winner of Licensing Global's One to Watch contest for new Licensing Expo exhibitors.

"The Lulu brand really stood out among the entries we received because of its detailed brand concept", says Steven Ekstract, group publisher, Licensing Global. "Beyond being beautifully executed and visually appealing, Lulu's adventures around the world will foster a vital sense of curiosity and exploration in children. Retailers and parents today are looking for more than a cute brand, they want products with a philosophy and purpose, and Lulu, as well as all of our 'One to Watch' finalists, deliver on that demand."

Graef's Lulu concept features a friendly fox, who explores the world's cities with her two sidekicks: Pufferson, a well-informed owl, and Lars, a reluctant penguin. Lulu relishes both the famed highlights and the unexpected corners of each town she visits, with the help of a local guide, and through her travels, brings the world to children's homes.

Lulu is written by Barbara Joosse, author of over 50 books for children in over 30 languages, including "Mama, Do You Love Me?"(over 2 million sold).

My Imaginary Friend on Route 66 was also featured at the Licensing Expo: Follow his travels at: or Instragram: @travelswithmyfriend  For people who love travel, vintage and Route 66.


Renée's "Getty Inspired" video interview is part of a growing library of video profiles of creative people. She speaks about her work on Thèrése Makes a Tapestry and where she finds inspiration at the Getty Museum in LA.

Thérèse Makes a Tapestry won a PubWest award in June, 2017 in the Children's/Young Adult Illustrated Book category (Getty Publications).

©2016-2017 Graef Illustration, Inc., All Rights Reserved.